What is Account Verticality in REDnote?

What is Verticality

Simply put, it's when REDnote's system labels your account with tags, which are your account's creative keywords. Your account's verticality is determined by how consistently you create content around these keywords.

Specifically, if you're in the food niche, you should consistently post food-related content. If you suddenly post about beauty products, your account's verticality will decrease.

Moreover, it's important to note that "food" is a very broad category with many sub-niches, such as restaurant reviews, recipes, diet recipes, beverages, office snacks, etc. Some categories are too broad, so you should focus on a smaller niche. The more specific your account's sub-niche is, the more targeted your potential customers will be.

How to Improve Verticality Beyond Posts

Your profile picture, bio, and username should all align with your account's creative keywords.

If you're creating air fryer recipes, you might name yourself "Living in My Air Fryer"; if you're focused on face masks, you could be "XX Skincare Lover."

Your post captions should revolve around your account's creative keywords, and your cover images should maintain consistency while incorporating relevant keywords.

Benefits of Account Verticality

The most important benefit is: faster monetization

Vertical account = More targeted followers, more precise traffic = Higher traffic conversion efficiency = Faster monetization

What Happens Without Verticality

While lack of verticality isn't catastrophic, no professional account operates without it. Without content verticality, your follower growth will be slower. If you post like it's your personal social feed - sharing travel updates one day and life reflections the next - your followers won't understand your account's purpose and won't have a reason to follow you.

Conversely, an account focused on fashion that consistently posts outfits throughout the year - across all four seasons - will become a go-to resource for followers seeking style advice. This creates strong follower loyalty and trust, making it easier to monetize through product promotions or sponsored content later.

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